About us
At RumX, we aim to revolutionize how people experience rum. Our platform is not just about finding great rum - it's about building a global community of enthusiasts, collectors, and connoisseurs who can explore, share, and elevate their rum journeys together. Whether you're a seasoned expert or just discovering rum for the first time, we’re here to guide you.
A True Global Rum Community: We connect rum lovers worldwide, offering a space to explore new rums, discuss trends, and share discoveries.
The World's Largest Rum Knowledge Base: With over 23,000 rums and 246,000+ reviews, our database helps everyone - from novices to collectors - find the perfect bottle.
Personalized Rum Experiences: Our unique, AI-powered recommendations ensure that your next rum purchase matches your taste.
A Seamless Shopping Experience: Discover, review, and buy rums directly through our marketplace, which is tailored to your personal preferences.
The Challenge
The rum world is growing, and that comes with a flood of new choices, making it harder to navigate. Consumers, shops, and producers each face their respective challenges:
Consumers: Finding the right rum can be overwhelming, with so many new brands, styles, and price points.
Shops: Standing out in a crowded market and attracting new customers requires more visibility.
Producers: Gaining attention in an increasingly competitive landscape demands innovative marketing and authentic engagement.
Our Solution
RumX is the matchmaker the rum world needs:
Consumers: Our personalized recommendations, powered by thousands of user reviews, help you find the perfect bottle. Whether you're looking for something within your budget or a rare find, we’ve got you covered.
Shops: Our in-app marketplace connects retailers with a global audience. With integrated reviews and user data, we make it easy to convert interest into sales.
Producers: We offer brands a direct line to their audiences through authentic reviews, targeted marketing campaigns, and exclusive masterclasses, helping them stand out in a crowded field.
What Sets Us Apart
The Largest Rum Database: Our 23,000+ rums make RumX the most comprehensive resource for rum enthusiasts.
Personalized Recommendations: Based on 391,429 tracked bottles and over €50.9 million in market value, our AI-driven suggestions ensure a tailored experience for each user.
Marketplace Integration: Buy your favorite rums directly through our platform, supported by a growing network of shop partners.
Community-Powered Insights: With over 500,000 forum pageviews and 150,000 posts, our community helps drive trends, discussions, and rum discovery.
Meet the Team
Oliver Gerhardt founded RumX (formally known as “Rum Tasting Notes”) in 2018 as a passion project. Starting as a simple tasting notes app, it has since grown into the largest rum platform globally. Oliver now leads the development of both the iOS and Android apps, ensuring a seamless experience for users.
Jakob Schellhorn joined the core team in 2021, bringing expertise in product management, marketing, and customer experience. His strategic oversight helps steer the future of RumX.
In addition, we’re supported by a talented group of freelancers, each contributing their expertise to make RumX the ultimate destination for rum lovers.
Ready to Join Us?
Whether you’re a rum enthusiast looking to enhance your collection, a shop wanting to boost your sales, or a brand seeking better exposure, RumX has something for everyone. Download the app today and join the global rum community.
